Paid placement inside ChatGPT is a different job from being cited in an organic ChatGPT answer. Organic recommendation is Generative Engine Optimization: clear pages, entity, and proof. ChatGPT Ads is advertising. ASN Global - Your Digital Partner configures that paid product for UK brands that want a scoped setup, not a vague “AI marketing” retainer.
This article explains what the setup covers, what stays with the client, and why we sell management as a separate monthly package.
What “configure ChatGPT Ads” means
Configuration means working inside the live ads product OpenAI makes available, with the controls that product actually exposes on the day we start. We do not claim a private partnership, a reserved inventory deal, or a placement the product does not offer. The quote states the scope against the product as it exists then.
A useful setup has five parts:
- Access to the ads account and the business checks the product requires
- A campaign structure matched to one offer, one audience, and one destination URL
- Creative the product can serve, written from the client’s real offer
- Conversion tracking that lands on the site or CRM, so spend can be judged
- One live campaign, handover notes, and two revision rounds on that agreed scope
That is the ChatGPT Ads Setup package: from £1,500+, in 1–2 weeks, with the same money-back terms as our other fixed-scope packages if the agreed scope is not delivered.
What we need from the client before we start
Paid ads fail when the destination cannot take the click. Before setup we ask for:
- The offer, the price or next step, and who the ad is for
- A live page that states that offer in plain language
- Permission to access the ads account and the analytics or CRM used for conversions
- A monthly media budget, separate from our fee
If the site cannot explain the offer, we say so. Buying ads into a vague homepage wastes the media budget. Web design or a landing page can be scoped alongside setup. It is not silently included.
Setup and management are different purchases
Setup gets the first campaign live and hands it over. Management is what happens after that: a monthly report, changes to budget, creative, and audiences, a tracking check, and a recommendation for the next month. That retainer starts from £750+ per month. It is not covered by the setup guarantee, because ongoing results depend on the auction, the creative, and the client’s offer.
A brand can buy setup only and run the account themselves. We still leave notes that a marketer can follow.
How this differs from GEO
GEO tries to earn an unpaid mention when someone asks ChatGPT who to hire. ChatGPT Ads pays for placement inside the ads product. One does not replace the other. A page can be citable and still have no ad account. An ad can run while organic answers still name a competitor. ASN Global sells them on separate pages: ChatGPT Ads and Generative Engine Optimization.
Where to start
If you want the fixed setup, use the contact form and choose ChatGPT Ads, or open the service page. Packages and prices are listed at /services#packages. ASN Global - Your Digital Partner is in London, at Office 7333, 321-323 High Rd, Romford RM6 6AX.